![]() ![]() “We want to bring print publishing up into the same office where we do broadcast and licensing because we are working very hard to maintain a singular, laser focused, strategic brand message and we feel by bringing all those business units together, we can do that in a more coherent way. “All we were saying is we’re going digital we’re moving operations to Los Angeles for strategic reasons,” said Holland, calling it a “cost cutting maneuver” that also made sense for production reasons. While the press release did not specifically state anything about the status of the print magazine, the conclusion that the print magazine would be closing was perhaps a natural one, given the all-caps "goes digital" headline, in an age where even 80-year-old publications like Newsweek have gone digital. The press release - the banner headline read "PENTHOUSE MAGAZINE GOES DIGITAL! - confirmed that the company’s editorial offices have moved from New York to Los Angeles, and read in part, “Reimagined for the preferred consumption of content today by consumers, the digital version of Penthouse Magazine will combine and convert everything readers know and love about the print magazine experience to the power of a digital experience-giving people an open-ended reading experience, available anytime, anywhere.” ![]() Holland said the early reports stemmed from a misreading of a press release by General Media Communications, Inc., a subsidiary of FriendFinder Networks Inc., which owns Penthouse, issued Friday announcing the launch of the digital edition. (Full disclosure: the author is a former Contributing Editor at Penthouse.) According to Kelly Holland, Penthouse Managing Director, in an interview Tuesday with Salon, while the magazine is launching a digital edition, that will be a companion to, not a replacement for, its print publication. Contrary to a Friday report by CNBC, picked up by numerous other media outlets, Penthouse is not shutting down its print magazine. ![]()
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